Mission Statement

AMTA Mission and Goals

The mission of the American Massage Therapy Association is to develop and advance the art, science and practice of massage therapy in a caring, professional and ethical manner in order to promote the health and welfare of humanity. To serve its members, the public and the profession, AMTA pursues the following goals:

  1. To establish the value and effectiveness of massage for health and well-being.
  2. To increase awareness of massage and the massage therapy profession.
  3. To ensure that massage provided to the public meets high standards.
  4. To promote access to massage and the massage therapy profession.
  5. To be an influential member of the healthcare and wellness communities.
  6. To be a leader and a resource in and for the massage therapy community.
  7. To enhance the professional development and personal growth of members.
  8. To foster the growth, development, organizational effectiveness and visibility of AMTA.

In pursuit of the above goals, AMTA will be guided by the values of care and competency.